Meet the Team
Get to know us!
Matthieu de Lassus
Matthieu de Lassus is the Managing Director of Spiribam-UK.
After years travelling the World as Spiribam Export Director, Matthieu eventually established himself and his family in London in 2021 to open Spiribam first distribution subsidiary in the UK.
CEO - Paris, France
Gregoire Gueden is the president of Spiribam and the CEO of the spirits division of GBH. With a mind constantly in motion, he is typically found between Paris, Martinique, Saint Lucia, Mauritius, or visiting a key export market. He spends his precious time with his wife and three children when he can break from pouring his rum all over the world.
WIl PUGH WILLIAMS
National Sales Manager
Wil joined Spiribam as National Sales Manager in June 2022 bringing over 10 years of On-trade Sales experience in both Wines and Spirits. A passionate Welsh man who enjoys great food, fine wine and watching Sport
London Account manager
Ashera is an award-winning bartender, agricole expert, and London account manager for Spiribam. In 2017, while bar manager of a famous rum & tiki bar, she was crowned the UK Champion in Rhum Clément’s international Ti’Punch Cup. SInce then, she enjoys sharing her passion for rhum and is a true advocate for this category
Northern Sales Manager
Dave has been working as Saint Lucia Distillers Brand Ambassador for the past decade, bringing his love of rum to all parts of the UK and beyond. With a history of owning his own bar, retail outlet and festivals, he's also in the prime position to manage sales in the North of England across all of our sectors
Scotland Account Manager
Luke has worked in the UK drinks trade and across western Europe for the last 18 years. Having started his focus in the wine industry, Luke has worked with small start-up brands up to global leaders, and across multiple spirit categories. Luke splits the rest of his time between 3 kids, 2 dogs, and the beautiful Scottish outdoors.
Audrey is the Marketing Director of Spiribam. Martinican and passionate about the world of spirits and cocktails, Audrey is keen to promote the know-how and talent of our teams as well as the culture of our rum and liqueur brands throughout the World